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Tourism Policy In Romania: A Necessary Change Of Direction

Author

Listed:
  • Laurentiu TACHICIU

    (Academy of Economic Studies, Bucharest, Romania)

  • Vasile DINU

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

In modern economies services are dominant. As the role of services is increasing, the difference between goods and services is vanishing, but most of our economics and business knowledge is developed from a manufacturing perspective which is no more satisfactory in the new service economy conditions. One important aspect is that the ability of a country to participate effectively to the growing international trade in services depends more and more on its attractiveness as a visitors’ destination. Although there is a well developed understanding of the role of tourism to the general economic and social development, it is less understood the effect of economic and social living conditions as visitor attractiveness factors. Reviewing recent studies, assessments and reports regarding the travel & tourism economy of Romania, authors found out that achieving the economic potential of tourism faces serious challenges due, primarily, to the discrepancy between the conditions visitors are increasingly looking for and the conditions provided by Romanian destinations. In order to accept the challenges with chances of success the tourism policy making should radically change direction. The authors identify three main priorities: focus on general development, put policy in the service of visitors first, improve communication and branding.

Suggested Citation

  • Laurentiu TACHICIU & Vasile DINU, 2009. "Tourism Policy In Romania: A Necessary Change Of Direction," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 7(7), pages 26-34, June.
  • Handle: RePEc:scm:rdtusv:v:7:y:2009:i:7:p:26-34
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    Citations

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    Cited by:

    1. Maria-Luminiţa COJOCEA & Monica Maria COROŞ, 2013. "The Romanian Hotel Industry. An Analysis Based On Real Facts," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 16(16), pages 22-31, December.
    2. Iuliana Pop & Adrian Kanovici & Gratiela Ghic & Madalina Andrei, 2016. "The Economic Effects of the Mega Sport Events on Tourism in the BRICS Countries Case," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 960-960, November.
    3. Cristian-Valentin Hapenciuc & Pavel Stanciu & Andrei-Alexandru Morosan & Gabriela Arionesei (Gaube), 2014. "The Economic Impact of the SAPARD Programme on the Tourism Supply in Suceava County," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1327-1327, August.

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