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E-Crm In The Tourism Sector

Author

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  • Lidija Pulevska – IVANOVSKA

    (Faculty of Economics, University ” Ss. Cyril and Methodius” Skopje, Macedonia)

Abstract

E-tourism offers the potential to make information and booking facilities available to large numbers of consumers at relatively low cost. It enables the tourism sector to make large-scale savings on the production and distribution of print and other traditional activities such as call centers and information centers. It also provides a tool for communication and relationship development with the end-consumers as well as tourism suppliers and market intermediaries. E-CRM and ICTs adoption is the key to the e-tourism growth. Considering the fierce market competition it is a competitive advantage and it must be seen as a new business model which enhances a customer centric culture within destination organization. In this paper I will focus on the issues related to e-CRM and ICTs and their adoption and implementation in e-tourism.

Suggested Citation

  • Lidija Pulevska – IVANOVSKA, 2008. "E-Crm In The Tourism Sector," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(5), pages 14-19, June.
    • Handle: RePEc:scm:rdtusv:v:5:y:2008:i:5:p:14-19
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    Citations

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    Cited by:

    1. Veronica Digiorgio, 2016. "Impact of promotional tools on reservation channels management: a descriptive model of Italian accommodation facilities," Information Technology & Tourism, Springer, vol. 16(4), pages 347-373, December.

    More about this item

    Keywords

    e-CRM; ICT; tourism sector.;
    All these keywords.

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