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Application Of Promotion Tools In Hospitality And Tourism Industry And Its Role In Developing The Jammu And Kashmir As A Tourist Destination

Author

Listed:
  • Zoltán BUJDOSÓ

    (Károly Róbert University College, 3200, Hungary)

  • Parikshat Shing MANHAS

    (University of Jammu, 18006, India)

  • RAMJIT

    (University of Jammu, 18006, India)

  • Lóránt DÁVID

    (Eszterházy Károly University College, 3300, Hungary)

  • Alexandru NEDELEA

    (Stefan cel Mare University of Suceava, 720229, Romania)

Abstract

The proposed study will mainly attempt to study the promotional tools undertaken by different hotels and tour operators, and evaluate how they have been able to develop tourism and hospitality industry in the state. A survey questionnaire was used to collect primary data. Our study revealed that the main reason of not succeeding and overcoming the problem of rebuilding the state as a tourists destination after the period of militancy and others problems mainly lies within the negligence of tourism authorities not following appropriate marketing activities ; inappropriate measures and wrong allocation of promotional funds also contribute to the problem.

Suggested Citation

  • Zoltán BUJDOSÓ & Parikshat Shing MANHAS & RAMJIT & Lóránt DÁVID & Alexandru NEDELEA, 2014. "Application Of Promotion Tools In Hospitality And Tourism Industry And Its Role In Developing The Jammu And Kashmir As A Tourist Destination," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 18(18), pages 37-43, December.
    • Handle: RePEc:scm:rdtusv:v:18:y:2014:i:18:p:37-43
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    References listed on IDEAS

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    1. Isan ZAHRA, 2013. "Tourism And Its Impact On Cox’S Bazar, Bangladesh," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 15(15), pages 12-18, June.
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