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Why Do Young People Prefer Fast- Food Restaurants? An Exploratory Study

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  • Elena-Nicoleta UNTARU

    (Transilvania University in Brasov, Romania)

  • Ana ISPAS

    (Transilvania University in Brasov, Romania)

Abstract

This study intends to identify the reasons which determine young people to choose fast-food restaurants, as well as the criteria they bear in mind, when they choose such places to eat. There are relatively a few studies in Romania, on this field, which deal with young people’s perceptions about fast-food and the products they offer. This study intends to add new information to the specific literature in this field, where we face a growing number of fast - food restaurants and a huge interest young people shown them. The sample included 13 students from Transilvania University in Brasov. Although the research method is a qualitative one, using the focus- group, the results can be taken into consideration by the public decisional factors in the fast- food field in order to elaborate the proper strategies to attract and keep the young consumers.

Suggested Citation

  • Elena-Nicoleta UNTARU & Ana ISPAS, 2013. "Why Do Young People Prefer Fast- Food Restaurants? An Exploratory Study," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 15(15), pages 27-34, June.
    • Handle: RePEc:scm:rdtusv:v:15:y:2013:i:15:p:27-34
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    References listed on IDEAS

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    1. Elena-Nicoleta Untaru & Ana ISPAS & Andreea-Nicoleta NEACSU, 2012. "PERCEPTIONs OF RESTAURANT MANAGERS ABOUT THE QUALITY OF PRODUCTS AND SERVICES OFFERED TO CONSUMERS. CASE STUDY: THE CITY OF BRA?OV," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 13(13), pages 5-13, June.
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    Cited by:

    1. Basu, Shubhabrata & Pereira, Vijay & Sinha, Paresha & Malik, Ashish & Moovendhan, V., 2022. "Esoteric governance mechanism and collective brand equity creation in confederated organizations: Evidence from an emerging economy," Journal of Business Research, Elsevier, vol. 149(C), pages 217-230.

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