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Online Visibility Of The Touristic Supply In Suceava County

Author

Listed:
  • Pavel STANCIU

    ("Ştefan cel Mare" University of Suceava, Romania)

  • Mihai COSTEA

    ("Ştefan cel Mare" University of Suceava, Romania)

Abstract

Due to the fact that the Internet is now a media zone that tends to monopolize the entire tourist advertising, a careful analysis is required to determine its impact on the marketing activity of the tourist accommodation structures in Bucovina. The major objective of the study aims to highlight the stage development of the touristic accommodation structures in Suceava County through the online visibility filter and, implicitly, their familiarisation with the specific techniques, strategies and marketing methods of the virtual environment.

Suggested Citation

  • Pavel STANCIU & Mihai COSTEA, 2012. "Online Visibility Of The Touristic Supply In Suceava County," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 14(14), pages 46-52, December.
    • Handle: RePEc:scm:rdtusv:v:14:y:2012:i:14:p:46-52
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    Citations

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    Cited by:

    1. Iulian CONDRATOV, 2013. "E-Tourism: Concept And Evolution," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 2(1), pages 1-10, January.
    2. Pavel STANCIU, 2016. "Online Social Advertising: Promotional Elements Posted By Travel Agencies From Suceava City On Facebook Friends’ Community," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(2), pages 1-44, July.

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