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Assessment Of Tourism Supply, Demand And Market Trends In Craiova City, Romania

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  • Amalia BĂDIȚĂ

    (University of Craiova, Geography Department, Romania)

Abstract

Tourism is a phenomenon that can contribute to the economic success of a city or even to its social dynamism, so that in recent years there is an increasing trend and active promotion of the tourism industry in many cities in Europe, Romania also trying to align with the European trends. Urban tourism as a category of tourism resources and activities within a city is a complex and multifunctional form of tourism. Its development is directly influenced by the permissiveness of local, regional and national policy but lately also by the new marketing and tourism promotion strategies and actions and by the proper receptivity of these strategies. This study aims at analysing quantitatively and qualitatively the urban tourism phenomenon (tourism supply and demand) in Craiova city, the county seat of Dolj and an urban growth pole of the Oltenia development region, in order to highlight the tourism market trends and to obtain a tourism diagnosis. The prognosis of the tourism activity done by using the TALC model can help the authorities, who started to focus on this sector, which was less capitalized in the city due to the functional economic profile focused initially on industry and commerce.

Suggested Citation

  • Amalia BĂDIȚĂ, 2012. "Assessment Of Tourism Supply, Demand And Market Trends In Craiova City, Romania," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 14(14), pages 34-40, December.
    • Handle: RePEc:scm:rdtusv:v:14:y:2012:i:14:p:34-40
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    References listed on IDEAS

    as
    1. Theodore METAXAS, 2010. "Cities Competition, Place Marketing And Economic Development In South Europe: The Barcelona Case As Fdi Destination," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 5(5(14)), pages 5-19, February.
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