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STRATEGIC PLANNING DIMENSIONS IN SMALL AND MEDIUM ENTERPRISES (SMEs) IN SOUTH AFRICA: THEIR RELATIVE IMPORTANCE AND VARIATIONS IN SELECTED DEMOGRAPHIC VARIABLES

Author

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  • Maxwell SANDADA

    (Graduate School of Management, University of Zimbabwe)

Abstract

The purpose of the study was to evaluate the strategic dimensions of SMEs and how each dimension is rated by owners and managers of SMEs. The other objective of the study was to ascertain if differences in strategic planning practices existed with respect to demographic variables namely gender, age and position in the organization. It was found that the main dimensions of strategic planning are mission and vision, environmental scanning, employee participation in the strategic planning process, time horizon of strategic planning, implementation incentives, evaluation and control, formality of strategic planning and source of information about the environment. It was also found that mission and vision, formality of strategic planning and evaluation and control were the most valued factors. No significant statistical difference existed among owners and managers of different age, gender and positions in strategic planning practices. The value of the study is that it offers various dimensions of strategic planning that SMEs can implement to be competitive and sustainable.

Suggested Citation

  • Maxwell SANDADA, 2015. "STRATEGIC PLANNING DIMENSIONS IN SMALL AND MEDIUM ENTERPRISES (SMEs) IN SOUTH AFRICA: THEIR RELATIVE IMPORTANCE AND VARIATIONS IN SELECTED DEMOGRAPHIC VARIABLES," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(1), pages 1-8, January.
    • Handle: RePEc:scm:ecofrm:v:4:y:2015:i:1:p:8
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    Cited by:

    1. Ali Hassan Haraj* & Mohammed Hameed, 2019. "Impact of Strategic Planning on Human Resources Management Practices: An Empirical Study of Iraq," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 5(3), pages 626-633, 03-2019.
    2. Anthony Wakwe Lawrence & Damiete Onyema Lawrence, 2021. "Effects of Emotions, Memory and Thought on Decision Outcomes and Judgments of Organizational and Business Leaders," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(4), pages 1-43, July.
    3. Nomsa Sisi Majama & Tebogo Israel ¡®Teddy¡¯ Magang, 2017. "Strategic Planning in Small and Medium Enterprises (SMEs): A Case Study of Botswana SMEs," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 8(1), pages 74-103, February.
    4. Maxwell Sandada & Raynold Tinomudaishe Chikwama, 2016. "The Driving Forces for the Practice of Strategic Planning in SMEs: Evidence from Harare Metropolitan Province, Zimbabwe," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 12(4), pages 95-114, August.

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