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Modeling Competitive Reaction Effects

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  • Peter S. H. Leeflang

Abstract

In this study I critically review models that specify competitive reaction effects. I discuss different model structures and summarize my findings on competitive reaction effects and factors that explain competitive reactions. I discuss the many models of competitive market response that have been developed and classify them into twelve sets of models that are related to each other in a logical manner through the evolutionary model-building concept.

Suggested Citation

  • Peter S. H. Leeflang, 2008. "Modeling Competitive Reaction Effects," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 60(4), pages 322-358, October.
    • Handle: RePEc:sbr:abstra:v:60:y:2008:i:4:p:322-358
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    Cited by:

    1. Leeflang, Peter, 2011. "Paving the way for “distinguished marketing”," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 76-88.

    More about this item

    Keywords

    Competition; Marketing; Models;
    All these keywords.

    JEL classification:

    • C2 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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