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Reorientation In A Competitive Environment: An Analysis Of Strategic Change

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  • Jens Leker

Abstract

In this paper I examine the possibility of discovering different types of strategic changes, accordingly accompanied by different manners of corporate performance development. To characterize individual strategic changes, I perform a detailed analysis of the credit files of corporations. The results of the analysis allow me to group the strategic changes into four types. All four types are characterized by marked differences in how they deal with their core competencies. Furthermore, they show different progress in their economic situations. I conclude that an undifferentiated analysis of companies that have undertaken strategic changes leads to an unjustified generalization of the relation between strategic change and corporate performance.

Suggested Citation

  • Jens Leker, 2001. "Reorientation In A Competitive Environment: An Analysis Of Strategic Change," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 53(1), pages 41-55, January.
    • Handle: RePEc:sbr:abstra:v:53:y:2001:i:1:p:41-55
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    More about this item

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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