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Analysis of the Strawberry Value Chain in the Philippines

Author

Listed:
  • Janelle Ayne C. Sarmiento

    (Department of Agribusiness Management and Entrepreneurship University of the Philippines Los Baños)

  • Mar B. Cruz

    (Department of Agribusiness Management and Entrepreneurship University of the Philippines Los Baños)

  • Clarizel Joy Jamille R. Gomez

    (Socio-Economics Research Division, Philippine Council for Agriculture, Aquatic, and Natural Resources Research and Development, Philippines)

Abstract

With the challenges faced by the strawberry industry prior to the COVID-19 pandemic and its experiences during the pandemic, revisiting the strawberry industry is needed through a value chain approach. This study examined the strawberry value chain of the Philippines and recommends various interventions. The study proceeded in two major phases. The first phase mapped the strawberry value chain and determined the status, problems, and prospects for each node of the value chain: input, production, processing, and marketing. The second phase generated intervention models (blueprints) relating to product, market, resource, process and technology, and human capital development. Interviewed representatives of the potential implementing agencies found these intervention models, in the form of blueprints, workable and acceptable. Primary data were gathered through surveys and key informant interviews conducted online or via phone. Secondary data from journals and similar scholarly work supported the primary data gathered.

Suggested Citation

  • Janelle Ayne C. Sarmiento & Mar B. Cruz & Clarizel Joy Jamille R. Gomez, 2024. "Analysis of the Strawberry Value Chain in the Philippines," Asian Journal of Agriculture and Development, Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA), vol. 21(1), pages 39-55, June.
  • Handle: RePEc:sag:seajad:v:21:y:2024:i:1:p:39-55
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    File URL: https://ajad.searca.org/article?p=2440
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    More about this item

    Keywords

    value chain analysis; strawberry; value chain development;
    All these keywords.

    JEL classification:

    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q1 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture

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