IDEAS home Printed from https://ideas.repec.org/a/sae/vision/v7y2003i2p45-55.html
   My bibliography  Save this article

Strategic Pricing in the Cement Industry: An Empirical Study

Author

Listed:
  • Pramod Paliwal

Abstract

The epoch of competitiveness in the cement industry has necessitated that a hitherto commoditized product like cement moves forward on the commodity-band band. Pricing decisions, which have direct implications for a strong bottom line of the cement companies, have up till now been dealt with from a conservative angle. It is high time that the industry tackles pricing decisions with a strategic approach. The paper discusses strategic issues in cement pricing in India. The aspect of cartelization and its role in pricing in the cement industry has being revisited. Based on extensive literature survey and discussions with the cement-marketing professionals, factors ideal to cement pricing have been identified. An empirical study has been made in this context on the executives and distribution network of a prominent cement company. The study is an attempt to develop a conceptual framework for further extensive research work in this crucial marketing-mix element of the cement marketer.

Suggested Citation

  • Pramod Paliwal, 2003. "Strategic Pricing in the Cement Industry: An Empirical Study," Vision, , vol. 7(2), pages 45-55, July.
    • Handle: RePEc:sae:vision:v:7:y:2003:i:2:p:45-55
    DOI: 10.1177/097226290300700204
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/097226290300700204
    Download Restriction: no
    File URL: https://libkey.io/10.1177/097226290300700204?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:vision:v:7:y:2003:i:2:p:45-55. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.