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Market-Orientation in Commercial Banks — A Study of Selected Banks in Delhi

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  • D P S Verma
  • Hema Israney

Abstract

Commercial banks in India have undergone a significant metamorphosis since the initiation of the economic reforms in 1991. Many of their archaic rules and regulations have been replaced by transparency, greater autonomy, and market dynamism. The liberalisation policy of the Government of India has allowed the private sector units to operate and give competition to with the erstwhile monopolies of commercial banks in the public sector. Besides, the modern, sophisticated, and discerning consumers want nothing but the best from their bank(s). In order to survive the emerging competition among commercial banks to gain the largest share of the market, the importance of market-orientation is continuously increasing in the banking industry. This paper seeks to make a comparative study of the current status of market-orientation in selected commercial banks in Delhi.

Suggested Citation

  • D P S Verma & Hema Israney, 2001. "Market-Orientation in Commercial Banks — A Study of Selected Banks in Delhi," Vision, , vol. 5(2), pages 7-14, July.
    • Handle: RePEc:sae:vision:v:5:y:2001:i:2:p:7-14
    DOI: 10.1177/097226290100500203
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