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Urban Customers' Choice of Bank in Less Developed Countries

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  • Samson E. Edo

Abstract

This paper through a field research identifies the important factors which influence customers choice of bank in urban areas of less developed countries. The findings indicate that liquidity, speed of service and secrecy are the critical factors in their choice of bank. All the identified factors point out the same influence on both individual and corporate customers, which suggests that banks should minimize discrimination in their dealings with both kinds of customers.

Suggested Citation

  • Samson E. Edo, 1999. "Urban Customers' Choice of Bank in Less Developed Countries," Vision, , vol. 3(1), pages 42-47, January.
    • Handle: RePEc:sae:vision:v:3:y:1999:i:1:p:42-47
    DOI: 10.1177/097226299900300107
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    References listed on IDEAS

    as
    1. Jaime de Melo & James Tybout, 2015. "The Effects of Financial Liberalization on Savings and Investment in Uruguay," World Scientific Book Chapters, in: Developing Countries in the World Economy, chapter 3, pages 55-81, World Scientific Publishing Co. Pte. Ltd..
    2. Samson E. Edo, 1997. "The Nigerian Capital Market in an Era of Privatisation," Vision, , vol. 1(2), pages 45-54, July.
    3. Khatkhate, Deena R., 1988. "Assessing the impact of interest rates in less developed countries," World Development, Elsevier, vol. 16(5), pages 577-588, May.
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