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Transformative city branding and the evolution of the entrepreneurial city: The case of ‘Brand New Helsinki’

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  • Salla Jokela

Abstract

There have been two types of scholarly discussion on city branding. On the one hand, city branding has been conceptualised as a differentiation strategy of entrepreneurial cities involved in interspatial competition. On the other hand, researchers have recently emphasised the need to pay attention to increasingly pervasive and transformative forms of city branding, including branding as an urban policy and a form of planning. Drawing on a case study carried out in Helsinki, Finland, this article connects these two approaches by analysing Helsinki’s recent city branding endeavour in the context of the qualitative transformation of the entrepreneurial city. The article shows how city branding highlights and constitutes the city as an entrepreneurial platform and enabler bound up by the extended entrepreneurialisation of society.

Suggested Citation

  • Salla Jokela, 2020. "Transformative city branding and the evolution of the entrepreneurial city: The case of ‘Brand New Helsinki’," Urban Studies, Urban Studies Journal Limited, vol. 57(10), pages 2031-2046, August.
    • Handle: RePEc:sae:urbstu:v:57:y:2020:i:10:p:2031-2046
    DOI: 10.1177/0042098019867073
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    References listed on IDEAS

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    1. Graham Haughton & Phil Allmendinger & Stijn Oosterlynck, 2013. "Spaces of Neoliberal Experimentation: Soft Spaces, Postpolitics, and Neoliberal Governmentality," Environment and Planning A, , vol. 45(1), pages 217-234, January.
    2. Ari-Veikko Anttiroiko, 2015. "City Branding as a Response to Global Intercity Competition," Growth and Change, Wiley Blackwell, vol. 46(2), pages 233-252, June.
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    Cited by:

    1. Viriya Taecharungroj & Olga Rauhut Kompaniets, 2024. "Decoding Nordic cities: uncovering multi-level place experiences from tweets for effective city branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 157-179, June.

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