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Place Branding and the Imaginary: The Politics of Re-imagining a Garden City

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  • Marjana Johansson

Abstract

This article discusses contemporary practices of place branding through the concept of the imaginary. Specifically, the aim is to interrogate place branding as a politically constituted process which unfolds in relation to dominant discourses and symbols that are in circulation; how existing material structures inform the process; and what material consequences occur as a result. The process is empirically illustrated by drawing on a qualitative study conducted within a municipal project organisation charged with organising the 50th anniversary of Tapiola Garden City in Finland. The anniversary provided the decision-makers with an opportunity for re-imagining the Garden City, which in the course of time was seen to have become outdated and in need of symbolic and material rejuvenation. In the light of the study, the article examines how place branding contributes to producing discursive privileging and marginalisation of particular values and social groups.

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  • Marjana Johansson, 2012. "Place Branding and the Imaginary: The Politics of Re-imagining a Garden City," Urban Studies, Urban Studies Journal Limited, vol. 49(16), pages 3611-3626, December.
    • Handle: RePEc:sae:urbstu:v:49:y:2012:i:16:p:3611-3626
    DOI: 10.1177/0042098012446991
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    References listed on IDEAS

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    1. Yong-Sook Lee & Brenda S. A. Yeoh, 2004. "Introduction: Globalisation and the Politics of Forgetting," Urban Studies, Urban Studies Journal Limited, vol. 41(12), pages 2295-2301, November.
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    Cited by:

    1. Evan Cleave & Godwin Arku & Merlin Chatwin, 2019. "Are they Surgeons? or are they Plumbers? Assessing the Role of Private Sector Consultants in Place Branding and Other Place-Based Economic Development Strategies," Public Organization Review, Springer, vol. 19(2), pages 179-200, June.
    2. Alok Acharya & Zillur Rahman, 2016. "Place branding research: a thematic review and future research agenda," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(3), pages 289-317, October.
    3. Rabbiosi, Chiara, 2016. "Place branding performances in tourist local food shops," Annals of Tourism Research, Elsevier, vol. 60(C), pages 154-168.

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