IDEAS home Printed from https://ideas.repec.org/a/sae/toueco/v7y2001i4p347-363.html
   My bibliography  Save this article

International Boundaries and Tourism Strategies

Author

Listed:
  • Nader Asgary

    (Assistant Professor of Economics and International Business, Jones School of Business, SUNY-Geneseo, 1 College Circle, Geneseo, New York 14454, USA)

  • Alf H. Walle

    (Assistant Professor of Marketing, School of Management, University of Alaska at Fairbanks, PO Box 75720, Fairbanks, AK 99775, USA)

Abstract

Niagara Falls, an acclaimed natural wonder straddling two countries, provides a convenient means of juxtaposing different tourism strategies. Canada focuses on providing ‘activities’ and adult entertainment while the USA has historically provided opportunities to view nature and (to a lesser extent) to participate in family-oriented festivals. The opening of a Canadian gambling casino in the area, coupled with currency fluctuations, has significantly undercut the US tourism industry. Using an econometric model, strategies for reversing the tourism decline in the USA are discussed. By offering family-oriented festivals, the US tourism industry can gain a differential advantage, because the growth of casino gambling in Canada carries an increasingly ‘adult image’. Catering to gamblers is a ‘niching strategy’ in which other target markets tend to be discounted. By catering to under-served markets, the USA can avoid challenging the Canadians ‘on their own turf’ and, thereby, meet with minimal competition and risk when expanding its tourism industry.

Suggested Citation

  • Nader Asgary & Alf H. Walle, 2001. "International Boundaries and Tourism Strategies," Tourism Economics, , vol. 7(4), pages 347-363, December.
    • Handle: RePEc:sae:toueco:v:7:y:2001:i:4:p:347-363
    DOI: 10.5367/000000001101297919
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.5367/000000001101297919
    Download Restriction: no
    File URL: https://libkey.io/10.5367/000000001101297919?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:toueco:v:7:y:2001:i:4:p:347-363. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.