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A country-of-origin analysis of tourist expenditure: the case of Turkey

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  • Tom Baum
  • Ram Mudambi

Abstract

While there is large literature on tourist flows and expenditure shares among several destinations, the quantitative analysis of tourist expenditure in a single country is less well-developed. The first objective of this paper is to isolate characteristics which explain the levels of overall tourist expenditure based on the different originating countries. The second objective is to develop a quantitative method of optimizing the use of a government tourism promotional budget using outlier analysis. Using a comprehensive dataset obtained from the Tourism Board of the Government of Turkey, we find that the most consistently significant determinant of expenditure is the percentage of business travellers. The strongest positive outlier appears to be Switzerland, followed by Japan, Spain and Saudi Arabia. This should provide some indication of the most promising target markets for the Turkish Tourist Board.

Suggested Citation

  • Tom Baum & Ram Mudambi, 1996. "A country-of-origin analysis of tourist expenditure: the case of Turkey," Tourism Economics, , vol. 2(2), pages 137-149, June.
    • Handle: RePEc:sae:toueco:v:2:y:1996:i:2:p:137-149
    DOI: 10.1177/135481669600200203
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    Cited by:

    1. Burcu Kiran, 2010. "The Structure of Tourism Revenues in Turkey: Evidence from Fractional Integration under Multiple Structural Breaks," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 85-96.

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