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Research Note: Performance Improvement in a Small Hotel Chain

Author

Listed:
  • Tien-Hui Chen

    (Department of Tourism Management, FarEast University, No 49 Zhônghuá Road, Xinshi District, Tainan City 74448, Taiwan, ROC)

  • Sheu-Der Wu

    (College of Hospitality and Leisure, FarEast University, Taiwan, ROC)

  • Yueh-Yun Wang

    (Department of Leisure and Sports Management, FarEast University, Taiwan, ROC)

  • Jui-Feng Shih

    (ToongMao Resorts & Hotels, Taiwan, ROC)

Abstract

This study applies dual analysis and data envelopment analysis for the performance improvement of a Taiwanese hotel chain. The aim is to ascertain what targets should be set for specific factors so that inefficient hotels can concentrate on those aspects of their performance that need improvement. The advantage of this approach is that managers can make better improvement-oriented decisions through a comparison of the total reduction in costs that can be achieved by various actions. Some practical management insights based on the results of this work are also presented.

Suggested Citation

  • Tien-Hui Chen & Sheu-Der Wu & Yueh-Yun Wang & Jui-Feng Shih, 2013. "Research Note: Performance Improvement in a Small Hotel Chain," Tourism Economics, , vol. 19(1), pages 217-224, February.
    • Handle: RePEc:sae:toueco:v:19:y:2013:i:1:p:217-224
    DOI: 10.5367/te.2013.0194
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