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Developing Taiwan into the Tourist Transport Centre of East Asia

Author

Listed:
  • Chun-An Chen

    (Department of International Business, Chung Hua University, 707 Sec 2, WuFu Road, HsinChu, Taiwan)

  • Hsien-Li Lee

    (Department of Accounting, Chung Yuan Christian University, 200, Chung Pei Road, Chung Li, Taiwan)

Abstract

Taiwan is located at the hub of East Asian transport, and has experienced huge growth in tourism. Taiwan therefore has an opportunity to become the main tourist transport centre of East Asia. This study uses the DEMATEL method to explore a practical strategy with four key elements: improved international airport construction; easy access to the aviation market; aviation competitiveness improvement; and aggressive tourism marketing. The results of the study show that more organizations participating in the market and free competition will facilitate tourism marketing and will help to transform Taiwan into the tourist transport centre of East Asia.

Suggested Citation

  • Chun-An Chen & Hsien-Li Lee, 2012. "Developing Taiwan into the Tourist Transport Centre of East Asia," Tourism Economics, , vol. 18(6), pages 1401-1411, December.
    • Handle: RePEc:sae:toueco:v:18:y:2012:i:6:p:1401-1411
    DOI: 10.5367/te.2012.0177
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    Cited by:

    1. Huang-Ping Yen & Po-Chi Chen & Kung-Cheng Ho, 2021. "Analyzing Destination Accessibility From the Perspective of Efficiency Among Tourism Origin Countries," SAGE Open, , vol. 11(2), pages 21582440211, April.

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