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The Impact of Mega Sporting Events on Live Spectators' Images of a Host City: A Case Study of the Shanghai F1 Grand Prix

Author

Listed:
  • Dongfeng Liu

    (Sport Events Research Centre and School of Economics and Management, Shanghai University of Sport, 650 Qing Yuan Huan Road, Shanghai 200438, China)

  • Chris Gratton

    (Sport Industry Research Centre, Collegiate Hall, Collegiate Crescent, Sheffield Hallam University, Sheffield S10 2BP, UK)

Abstract

Using the 2008 Shanghai F1 Grand Prix as a case study, this paper explores the extent, nature and implications of the impacts of sports mega-events on a host city's image from the perspective of the event visitors. It shows that the Shanghai F1 Grand Prix has, in general, a significant positive image impact on live spectators. However, the image impact varies from dimension to dimension, with the possibility of a high percentage of spectators reporting negative change on certain dimensions. The findings show that the evaluation of sports events is related positively to image impact and indicate the importance of improving service quality and spectators' satisfaction in order to achieve the most effective impact on spectators.

Suggested Citation

  • Dongfeng Liu & Chris Gratton, 2010. "The Impact of Mega Sporting Events on Live Spectators' Images of a Host City: A Case Study of the Shanghai F1 Grand Prix," Tourism Economics, , vol. 16(3), pages 629-645, September.
    • Handle: RePEc:sae:toueco:v:16:y:2010:i:3:p:629-645
    DOI: 10.5367/000000010792278347
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    References listed on IDEAS

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    1. Xiaoyan Xing & Laurence Chalip, 2006. "Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models," Sport Management Review, Taylor & Francis Journals, vol. 9(1), pages 49-78, January.
    2. Xing, Xiaoyan & Chalip, Laurence, 2006. "Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models," Sport Management Review, Elsevier, vol. 9(1), pages 49-78, May.
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    Cited by:

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    2. Juan Luis Nicolau & María Jesús Santa-María, 2017. "Sports results creating tourism value," Tourism Economics, , vol. 23(3), pages 697-701, May.
    3. Christian Dragin-Jensen, 2016. "Mutual Image Impacts of Events and Host Destinations: What We Know From Prior Research," Working Papers 122/16, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.
    4. Haiyan Huang & Luke Lunhua Mao & Suk-Kyu Kim & James J. Zhang, 2014. "Assessing the Economic Impact of Three Major Sport Events in China: The Perspective of aTtendees," Tourism Economics, , vol. 20(6), pages 1277-1296, December.

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    More about this item

    Keywords

    mega-events; image impact; live spectator; host city; F1 Grand Prix; Shanghai;
    All these keywords.

    JEL classification:

    • F1 - International Economics - - Trade

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