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Research Note: Effects of Price on Tourist Satisfaction

Author

Listed:
  • Sara Campo
  • María J. Yagüe

Abstract

This study analyses the influence of price on the formation of tourists' satisfaction with the purchase of a package tour. The academic literature affirms that the relationship between the two variables is negative. However, when the authors attempt to estimate by using linear models, the relationship turns out to be nonsignificant. This is due to the two-sign effect that price exercises on satisfaction: one positive (as an indicator of product quality) and the other negative (as an indicator of sacrifice).

Suggested Citation

  • Sara Campo & María J. Yagüe, 2008. "Research Note: Effects of Price on Tourist Satisfaction," Tourism Economics, , vol. 14(3), pages 657-661, September.
    • Handle: RePEc:sae:toueco:v:14:y:2008:i:3:p:657-661
    DOI: 10.5367/000000008785633596
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    Cited by:

    1. Fan Tang & Jianping Yang & Yanxia Wang & Qiuling Ge, 2022. "Analysis of the Image of Global Glacier Tourism Destinations from the Perspective of Tourists," Land, MDPI, vol. 11(10), pages 1-21, October.

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