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Research Note: Implications for Regional Destinations of New Airline Strategies

Author

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  • Clive L. Morley

    (School of Accounting and Law, RMIT University, GPO Box 2476V, Melbourne 3001, Australia)

Abstract

Recent developments in airline strategies have resulted in important changes in both airfares and services offered to tourists. Analyses of the impacts of the latest changes are only now emerging, usually in fairly general terms. The consequences for specific destinations, particularly those that may be a bit outside the norm, have not been considered. This discussion sets out to identify some important changes in the airline industry and to consider their likely impacts on the demand for tourist destinations. The focus is on strategic, that is relatively long-term, developments in the airline industry, rather than short-term or singular effects, such as the impacts of the 9/11 terrorist attacks (although these can be seen in the examples). The Balearic Islands (Spain) and Adelaide (Australia) are considered as widely differing regional cases in assessing how destinations can be affected by these airline strategic developments.

Suggested Citation

  • Clive L. Morley, 2007. "Research Note: Implications for Regional Destinations of New Airline Strategies," Tourism Economics, , vol. 13(3), pages 475-480, September.
    • Handle: RePEc:sae:toueco:v:13:y:2007:i:3:p:475-480
    DOI: 10.5367/000000007781497791
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    References listed on IDEAS

    as
    1. Larry Dwyer & Peter Forsyth (ed.), 2006. "International Handbook on the Economics of Tourism," Books, Edward Elgar Publishing, number 2827.
    2. Clive L. Morley, 2003. "Impacts of International Airline Alliances on Tourism," Tourism Economics, , vol. 9(1), pages 31-51, March.
    3. Forsyth, Peter, 2006. "Martin Kunz Memorial Lecture. Tourism benefits and aviation policy," Journal of Air Transport Management, Elsevier, vol. 12(1), pages 3-13.
    4. Papatheodorou, Andreas, 2002. "Civil aviation regimes and leisure tourism in Europe," Journal of Air Transport Management, Elsevier, vol. 8(6), pages 381-388.
    5. Graham, Anne, 2006. "Have the major forces driving leisure airline traffic changed?," Journal of Air Transport Management, Elsevier, vol. 12(1), pages 14-20.
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    Cited by:

    1. Tchouamou Njoya, Eric, 2013. "Air Transport and Destination Performance – A case study of three African countries (Ethiopia, Kenya and South Africa)," MPRA Paper 48017, University Library of Munich, Germany.

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