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Why the “Hoax†Paper of Baldwin (2018) Should Be Reinstated

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  • Geoff G. Cole

Abstract

In 2018, a peer-reviewed article was published under the name of Richard Baldwin in which the author presented a critique of fat exclusion and advocated “fat bodybuilding†as a sport. Some months later, it became apparent that the article was intended as a hoax written to raise awareness to, or “expose†, a certain ideology promoted by some academics. As a result, the editors retracted the article. Using the principles of methodological behaviorism , and other hoax or hoax-like articles, I will argue that the thoughts and opinions held by any author are not important to the argument they present. I will also argue that this form of reflexive ethnography is too problematic to serve as a method of enquiry. I will therefore conclude that the Baldwin article should be reinstated.

Suggested Citation

  • Geoff G. Cole, 2021. "Why the “Hoax†Paper of Baldwin (2018) Should Be Reinstated," Sociological Methods & Research, , vol. 50(4), pages 1895-1915, November.
    • Handle: RePEc:sae:somere:v:50:y:2021:i:4:p:1895-1915
    DOI: 10.1177/0049124120914951
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