Hypermedia and Ethnography: Reflections on the Construction of a Research Approach

Current interest in ethnography within social research has focused on its potential to offer insights into the complexity of the social world. There have increasingly been calls for ethnography to reflect this complexity more adequately. Two aspects of ethnographic enquiry have been particularly singled out as areas in need of redefinition: the delineation of ethnography's object of study and its mode of presentation. Both of these areas are implicated in the recent attention to the possibilities of hypermedia authoring for ethnography. The paper offers a discussion of this potential in the light of an ongoing research project with which the authors are engaged. The project is designed to enable this potential to be assessed, and to provide for the construction of what the authors call an ethnographic hypermedia environment (EHE). We believe that the promise of hypermedia lies not only in its facility for non-sequential data organisation, but also in its ability to integrate data in different media. The synthesis of the visual, aural, verbal and pictorial planes of meaning holds considerable promise for the expansion and deepening of ethnographic knowledge. Consequently, we suggest that hypermedia has implications for all stages of the research process, and argue against the current tendency to see it as merely a tool either for analysis or for presentation. These arguments are illustrated by means of a commentary on some work in progress.