IDEAS home Printed from https://ideas.repec.org/a/sae/socres/v2y1997i2p23-34.html
   My bibliography  Save this article

Images of Men: Male Sexuality in Sexual Health Leaflets and Posters for Young People

Author

Listed:
  • C. Jewitt

Abstract

This article presents a social semiotic analysis of the social construction of male sexuality in the images of sexual health posters and leaflets for young people aged 13 to 19 years old. It explores how male sexuality is managed at a visual level in sexual health leaflets and posters, and examines the notions of masculinity, gender and sexuality which inform the imagery in them. The analysis of the main structures of the images in which meanings are encoded reveals a conventional representation of male sexuality. Sexual health leaflets and posters aimed exclusively at young men present a more positive and complex image with regard to some aspects of male sexuality, in particular sexual responsibility and sexual competence. Nonetheless, I conclude that the images in sexual health promotion leaflets and posters reinforce the dominant ideology of masculinity and fail to address the gap between young men's realities and cultural norms of masculinity.

Suggested Citation

  • C. Jewitt, 1997. "Images of Men: Male Sexuality in Sexual Health Leaflets and Posters for Young People," Sociological Research Online, , vol. 2(2), pages 23-34, June.
    • Handle: RePEc:sae:socres:v:2:y:1997:i:2:p:23-34
    DOI: 10.5153/sro.64
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.5153/sro.64
    Download Restriction: no
    File URL: https://libkey.io/10.5153/sro.64?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kath Browne, 2008. "Selling My Queer Soul or Queerying Quantitative Research?," Sociological Research Online, , vol. 13(1), pages 200-214, January.
    2. Helen Lomax & Janet Fink, 2010. "Interpreting Images of Motherhood: The Contexts and Dynamics of Collective Viewing," Sociological Research Online, , vol. 15(3), pages 26-44, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:socres:v:2:y:1997:i:2:p:23-34. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.