Do Different Types of Households Use Outsourced Domestic Cleaning Services for Different Reasons? An Explorative Study in South Africa

In recent years, many households have shifted from employing a full-time or part-time domestic worker to using an outsourced domestic cleaning services company that specialises in professional household cleaning services. Few studies have focused on outsourced domestic cleaning services from clients’ perspectives. While there is limited research on the topic, a possible reason for the increase in outsourced domestic cleaning services might be that the domestic labour needs of the middle-class are changing. The decline in the stigma of voluntary childlessness and better educational and career opportunities for women have impacted household compositions. There has been a rise in one-person households and couples without children. These changes affect how domestic work is approached. Some women continue to perform domestic labour themselves, while others employ domestic workers or use outsourced domestic cleaning services. Against this background, this study sought to establish how changes in household compositions are linked to peoples’ preferences to use outsourced domestic cleaning services to take care of their domestic cleaning needs rather than employing a domestic worker on a full-time or part-time basis. This study draws on 18 qualitative interviews with clients of domestic cleaning services and shows that people who live alone, as a childless couple or in an empty-nest household, use outsourced domestic cleaning services for their convenience, efficiency, and flexibility. Couples with children tend to rely on personal help when it comes to care work but outsource less emotional domestic duties to domestic cleaning service companies. This study contributes to new insights by showing that domestic cleaning services are used by households who can afford and require flexible cleaning services offered by outsourced domestic cleaning services.