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Utilising Mood Boards as an Image Elicitation Tool in Qualitative Research

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  • Simon Spawforth-Jones

Abstract

The use of image elicitation methods has been recognised in qualitative research for some time; however, the use of mood boards to prompt participant discussion is currently an under-researched area. This article explores the use of mood boards as a data collection method in qualitative research. Used in design disciplines mood boards allow designers to interpret and communicate complex or abstract aspects of a design brief. In this study, I utilise mood boards as being part creative visual method and part image elicitation device. The use of mood boards is explained here in the context of a research project exploring masculinity and men’s reflexivity. In this article, I consider the benefits of utilising this method in researching reflexivity and gender before offering a critical appraisal of this method and inviting others to explore how mood boards might enhance research projects involving elicitation.

Suggested Citation

  • Simon Spawforth-Jones, 2021. "Utilising Mood Boards as an Image Elicitation Tool in Qualitative Research," Sociological Research Online, , vol. 26(4), pages 871-888, December.
    • Handle: RePEc:sae:socres:v:26:y:2021:i:4:p:871-888
    DOI: 10.1177/1360780421993486
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