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Blogging With a Mission, Blogging Within a System: Chinese Government-organized NGOs, Corporate-organized NGOs, Grassroots, and Student Organizations on Weibo

Author

Listed:
  • Huiquan Zhou

    (The Chinese University of Hong Kong, Hong Kong)

  • Quanxiao Pan

    (The Chinese University of Hong Kong, Hong Kong)

Abstract

By analyzing 155 rural education nongovernmental organizations’ posting behavior on one of China’s largest social media platforms, Sina Weibo, we show that organizations with different backgrounds (government, corporate, grassroots, and student) behave differently. While organizational information technology capacity influences update frequency, organizational background influences the preference for informational, dialogic, or promotional posts.

Suggested Citation

  • Huiquan Zhou & Quanxiao Pan, 2017. "Blogging With a Mission, Blogging Within a System: Chinese Government-organized NGOs, Corporate-organized NGOs, Grassroots, and Student Organizations on Weibo," Sociological Research Online, , vol. 22(3), pages 95-119, September.
    • Handle: RePEc:sae:socres:v:22:y:2017:i:3:p:95-119
    DOI: 10.1177/1360780417724076
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    References listed on IDEAS

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    1. Lijun Tang & Syamantak Bhattacharya, 2011. "Power and Resistance: A Case Study of Satire on the Internet," Sociological Research Online, , vol. 16(2), pages 10-18, June.
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