Negotiating ‘Normal’: The Management of Feminine Identities in Rural Britain

This paper examines the management of feminine identities in a women's rugby team in a rural British community. In so doing, the issue of new, and potentially problematic, forms of femininity are explored, with their attendant social consequences. The team, known as the Jesters, is situated in a social context which is dominantly masculine and heterosexist, with rigidly enforced gender roles. Due to their participation in rugby, a ‘man's game’, the Jesters are threatened with marginalisation for their apparent failure to conform to, and potential disruption of, established gender norms. This threat is managed through the performance of certain ‘inauthentic’ feminine identities (hyper-femininity and heterosexuality) on the part of the entire team. It is this ‘team identity’ which lies at the heart of this paper. This paper therefore examines the group dynamics of identity performance and negotiation. In negotiating ‘normal’ the Jesters are forced to confront changing gender norms and social contexts within the team itself. This paper also examines the difficulties faced by individuals when their own interests are opposed to the interests of the group of which they are a part. Although largely uncaring about the private lives of team members, the heterosexual members of the Jesters refuse to tolerate the performance of alternative versions of femininity when it may result in the exclusion of the team as a whole. This paper therefore examines the differing interests of heterosexual and lesbian femininities within a potentially marginalised group and some of the coping mechanisms adopted by both groups to develop a coherent team image.