IDEAS home Printed from https://ideas.repec.org/a/sae/soasur/v22y2015i1p37-53.html
   My bibliography  Save this article

Mediatising Political Rhetoric

Author

Listed:
  • Qaisar Abbas

Abstract

The mediatisation of politics has been a dominant theory in the field of political communication for some time, proposing that the mass media in democratic societies tend to dominate the political process. This research intends to explore the media-politics nexus as part of the protest campaign in 2014 in Pakistan, also known as the long march. Specifically, it analyses dynamics of the political rhetoric of protesting leaders and dimensions of the two selected TV talk shows. Using textual analysis as research methodology, this article concludes that by transforming the political theatre into a media theatre, the talk shows effectively mediatised the long march. TV news became part of the political process, rather than covering it objectively, either by supporting or opposing the long march. The two top political leaders of the long march voluntarily adopted media logic as a rhetorical strategy to offer a readymade product for media coverage.

Suggested Citation

  • Qaisar Abbas, 2015. "Mediatising Political Rhetoric," South Asian Survey, , vol. 22(1), pages 37-53, March.
    • Handle: RePEc:sae:soasur:v:22:y:2015:i:1:p:37-53
    DOI: 10.1177/0971523117708067
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0971523117708067
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0971523117708067?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:soasur:v:22:y:2015:i:1:p:37-53. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.