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Greenify

Author

Listed:
  • Joey J. Lee
  • Pinar Ceyhan
  • William Jordan-Cooley
  • Woonhee Sung

Abstract

The literature on climate change education recommends social, accessible action -oriented learning that is specifically designed to resonate with a target audience’s values and worldview. This article discusses GREENIFY, a real-world action game designed to teach adult learners about climate change and motivate informed action. A pilot study suggests that the game fostered the creation of peer-generated user content, motivated informed action, created positive pressure, and was perceived as a fun and engaging experience.

Suggested Citation

  • Joey J. Lee & Pinar Ceyhan & William Jordan-Cooley & Woonhee Sung, 2013. "Greenify," Simulation & Gaming, , vol. 44(2-3), pages 349-365, April.
    • Handle: RePEc:sae:simgam:v:44:y:2013:i:2-3:p:349-365
    DOI: 10.1177/1046878112470539
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