IDEAS home Printed from https://ideas.repec.org/a/sae/simgam/v32y2001i2p228-239.html
   My bibliography  Save this article

Using Simulation in a Dangerous-Drinking Prevention Campaign

Author

Listed:
  • Linda C. Lederman
  • Lea P. Stewart
  • Sherry L. Barr
  • Danielle Perry

    (Rutgers University)

Abstract

The Advanced Health Communication (AHC) Simulation models a subdivision of an actual campus organization, the Communication and Health Issues Partnership for Education and Research (CHI). To address dangerous drinking at Rutgers University, CHI created a dangerous-drinking prevention campaign, RU SURE? and designed the AHC simulation for students to participate centrally in the campaign. The simulation was incorporated into an advanced course in health communication. The three major sets of activities in the AHC simulation are (a) the design and pilot testing of campaign messages and materials, (b) the implementation of the campaign, and (c) the evaluation of the campaign. The simulation provides a structure in which students learn about a set of behavioral processes regarding campaign design and organizational behavior on the macrolevel while learning about their drinking-related behaviors on the microlevel. Participants reported learning about working in a complex organization, designing and implementing a prevention campaign, and decreasing their own drinking-related perceptions and behaviors.

Suggested Citation

  • Linda C. Lederman & Lea P. Stewart & Sherry L. Barr & Danielle Perry, 2001. "Using Simulation in a Dangerous-Drinking Prevention Campaign," Simulation & Gaming, , vol. 32(2), pages 228-239, June.
    • Handle: RePEc:sae:simgam:v:32:y:2001:i:2:p:228-239
    DOI: 10.1177/104687810103200210
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/104687810103200210
    Download Restriction: no
    File URL: https://libkey.io/10.1177/104687810103200210?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:simgam:v:32:y:2001:i:2:p:228-239. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.