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The Role of ABSEL in the Development of Marketing Simulations in Collegiate Education

Author

Listed:
  • David J. Fritzsche

    (Penn State Great Valley)

  • Alvin C. Burns

    (Louisiana State University)

Abstract

This article traces the development of marketing games from the early hand-scored games through the three major computer platform evolutions: mainframes, microcomputers, and Windows-based PCs. It contends that the Association for Business Simulation and Experiential Learning (ABSEL) has made significant contributions to these developments by serving as a forum for game users and developers to share concerns, needs, and developments .

Suggested Citation

  • David J. Fritzsche & Alvin C. Burns, 2001. "The Role of ABSEL in the Development of Marketing Simulations in Collegiate Education," Simulation & Gaming, , vol. 32(1), pages 85-96, March.
    • Handle: RePEc:sae:simgam:v:32:y:2001:i:1:p:85-96
    DOI: 10.1177/104687810103200107
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