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Mapping Market Entry in the Classroom: The Market Access Planning System (MAPS)

Author

Listed:
  • Michel Mitri

    (Eastern Michigan University)

  • Grigorios N. Karimalis
  • Hugh Cannon
  • Attila Yaprak

    (Wayne State University)

Abstract

The structure and application of a computer-based program, Market Access Planning System (MAPS), is described. MAPS can be used for teaching international marketing by serving as an expert system for developing market entry strategies and plans. It can be used in both academic and practical business decision-making situations. The article also discusses the system and how it can be used as an adjunct to conventional case analysis.

Suggested Citation

  • Michel Mitri & Grigorios N. Karimalis & Hugh Cannon & Attila Yaprak, 2000. "Mapping Market Entry in the Classroom: The Market Access Planning System (MAPS)," Simulation & Gaming, , vol. 31(4), pages 464-478, December.
    • Handle: RePEc:sae:simgam:v:31:y:2000:i:4:p:464-478
    DOI: 10.1177/104687810003100402
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