IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v9y2019i3p2158244019857420.html
   My bibliography  Save this article

The META-Oak Project: Using Photovoice to Investigate Youth Perspectives on Tobacco Companies’ Marketing of E-Cigarettes Toward Adolescents in Oakland

Author

Listed:
  • Alison Chopel
  • R. Eugene Lee
  • Elizabeth Ortiz-Matute
  • Namiyé Peoples
  • Kim Homer Vagadori
  • Andrew Curtis
  • Pamela M. Ling

Abstract

The California Adolescent Health Collaborative, a project of the Public Health Institute, in partnership with the University of California, San Francisco’s Center for Tobacco Control Research and Education jointly led a community-based participatory research (CBPR) study engaging youth coresearchers to fill the critical gap in knowledge about youth’s perceptions of electronic cigarette products and how they are marketed toward young people in Oakland. Youth coresearchers who were trained as journalists partnered with the adult investigators to explore the e-cigarette topic from their perspective, embedded in the context of their own experiences and those of others in their communities. The goal of this exploratory CBPR study was to improve understanding of how and why youth (ages: 14-24 years) in Oakland are adopting (or resisting) e-cigarettes, how youth respond to increasing availability of e-cigarettes in their communities, and how they perceive communications about e-cigarettes (e.g., advertising) and in turn communicate about the products to each other.

Suggested Citation

  • Alison Chopel & R. Eugene Lee & Elizabeth Ortiz-Matute & Namiyé Peoples & Kim Homer Vagadori & Andrew Curtis & Pamela M. Ling, 2019. "The META-Oak Project: Using Photovoice to Investigate Youth Perspectives on Tobacco Companies’ Marketing of E-Cigarettes Toward Adolescents in Oakland," SAGE Open, , vol. 9(3), pages 21582440198, July.
    • Handle: RePEc:sae:sagope:v:9:y:2019:i:3:p:2158244019857420
    DOI: 10.1177/2158244019857420
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2158244019857420
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2158244019857420?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:9:y:2019:i:3:p:2158244019857420. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.