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Cultural Proximity and Genre Proximity: How Do Chinese Viewers Enjoy American and Korean TV Dramas?

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  • Jia Lu
  • Xinchuan Liu
  • Yaoyao Cheng

Abstract

This article examined a transnational viewing process, in which Chinese audience watch American and Korean TV dramas. Cultural proximity and genre proximity were adopted to predict media involvement and enjoyment. A quantitative content analysis was conducted with a probability sample of 16,440 comments from 411 TV dramas. It was found that cultural proximity failed to predict enjoyment but succeeded in explaining involvement. It also revealed two different routes to enjoyment—to enjoy Korean dramas through involvement with characters and American dramas through involvement with the narrative. Genre proximity was found in action/crime but not in fantasy/adventure. The level of involvement varied in different genres, such as romance, horror/crux, and comedy.

Suggested Citation

  • Jia Lu & Xinchuan Liu & Yaoyao Cheng, 2019. "Cultural Proximity and Genre Proximity: How Do Chinese Viewers Enjoy American and Korean TV Dramas?," SAGE Open, , vol. 9(1), pages 21582440188, January.
    • Handle: RePEc:sae:sagope:v:9:y:2019:i:1:p:2158244018825027
    DOI: 10.1177/2158244018825027
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    References listed on IDEAS

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    1. Erik Bihagen, 1999. "How Do Classes Make Use of Their Incomes?," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 47(2), pages 119-151, June.
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    Cited by:

    1. Asma Maqsood & Sumera Batool & Nimra Zaffer, 2022. "Consumption Patterns of South Korean Content: Cross-Cultural Acceptance of Romance and Beauty among Pakistani Youth," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 8(3), pages 329-338, September.

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