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Cost-Effective Recruitment Strategies That Attract Underrepresented Minority Undergraduates Who Persist to STEM Doctorates

Author

Listed:
  • Cherilynn R. Shadding
  • Dawayne Whittington
  • Latricia E. Wallace
  • Wambul S. Wandu
  • Richard K. Wilson

Abstract

The paucity of underrepresented minorities (URMs) earning science, technology, engineering, and mathematics (STEM) degrees remains an issue in revitalizing the U.S. biomedical workforce. Due to reductions in federal funding, maintaining the integrity of programs that focus on URM retention and recruitment is crucial. We present data on the mechanisms used to recruit URM students to our program (e.g., email, events, referrals, website), which individually were equally effective in attracting applicants to the program. Recruitment mechanisms were grouped and further classified relative to their cost to implement as lower and higher cost. Our results indicate that lower cost mechanisms, statistically, were as effective as higher cost mechanisms in recruiting students who persisted to PhD programs. Using a binary logistic regression model to predict PhD matriculation, higher cost mechanisms were not significant predictors of PhD matriculation. Collectively, these data demonstrate for the first time that lower cost mechanisms can be as successful in recruiting URM students to summer programs who pursue PhDs in STEM fields.

Suggested Citation

  • Cherilynn R. Shadding & Dawayne Whittington & Latricia E. Wallace & Wambul S. Wandu & Richard K. Wilson, 2016. "Cost-Effective Recruitment Strategies That Attract Underrepresented Minority Undergraduates Who Persist to STEM Doctorates," SAGE Open, , vol. 6(3), pages 21582440166, July.
    • Handle: RePEc:sae:sagope:v:6:y:2016:i:3:p:2158244016657143
    DOI: 10.1177/2158244016657143
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    Cited by:

    1. Dawayne Whittington & Latricia E. Wallace & Cherilynn R. Shadding, 2017. "Proxies for Success: How the Application Process Correlates to PhD Pursuit for a Small Diversity Research Program," SAGE Open, , vol. 7(3), pages 21582440177, August.

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