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Sustainability and Philanthropic Awareness in Clothing Disposal Behavior Among Young Malaysian Consumers

Author

Listed:
  • Loi Wai Yee
  • Siti Hasnah Hassan
  • T. Ramayah

Abstract

Young consumers are the stylish shoppers who have a strong tendency to follow the latest fashion. With the rapid changes in the fashion trends, the overconsumption of clothing has had a significant environmental impact on society. Hence, there is a need to understand how young fashionable consumers are disposing their unwanted clothes. The survey was conducted among 205 young respondents, and the results show that clothing disposal behavior is affected by philanthropic awareness and mediated by the attitude toward clothing disposal. Interestingly, environmental economic factors only influence clothing disposal behavior through the attitude toward the disposal of clothing. The findings provide a valuable insight into the government and related authorities or organizations in developing strategies to encourage young consumers to increase their clothing-recycling rate, and, thus, eliminate the environmental issues in near future.

Suggested Citation

  • Loi Wai Yee & Siti Hasnah Hassan & T. Ramayah, 2016. "Sustainability and Philanthropic Awareness in Clothing Disposal Behavior Among Young Malaysian Consumers," SAGE Open, , vol. 6(1), pages 21582440156, January.
    • Handle: RePEc:sae:sagope:v:6:y:2016:i:1:p:2158244015625327
    DOI: 10.1177/2158244015625327
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    References listed on IDEAS

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    1. Hanley, Nick & Shogren, Jason & White, Ben, 2013. "Introduction to Environmental Economics," OUP Catalogue, Oxford University Press, edition 2, number 9780199568734.
    2. Caniato, Federico & Caridi, Maria & Crippa, Luca & Moretto, Antonella, 2012. "Environmental sustainability in fashion supply chains: An exploratory case based research," International Journal of Production Economics, Elsevier, vol. 135(2), pages 659-670.
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    Citations

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    Cited by:

    1. Ting Chi & Olabisi Adesanya & Hang Liu & Rebecca Anderson & Zihui Zhao, 2023. "Renting than Buying Apparel: U.S. Consumer Collaborative Consumption for Sustainability," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    2. Nornajihah Nadia Hasbullah & Zuraidah Sulaiman & Adaviah Mas’od & Hanis Syuhada Ahmad Sugiran, 2022. "Drivers of Sustainable Apparel Purchase Intention: An Empirical Study of Malaysian Millennial Consumers," Sustainability, MDPI, vol. 14(4), pages 1-24, February.
    3. Siti Hasnah Hassan & Jasmine A. L. Yeap & Nabil Hasan Al-Kumaim, 2022. "Sustainable Fashion Consumption: Advocating Philanthropic and Economic Motives in Clothing Disposal Behaviour," Sustainability, MDPI, vol. 14(3), pages 1-17, February.
    4. Eva Hageman & Vikas Kumar & Linh Duong & Archana Kumari & Eileen McAuliffe, 2024. "Do fast fashion sustainable business strategies influence attitude, awareness and behaviours of female consumers?," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 1081-1098, February.
    5. Wenjun Guo & Eunyoung Kim, 2023. "Identifying Factors Influencing Consumers’ Choice of Disposal Channels Regarding Children’s Clothing in China," Sustainability, MDPI, vol. 15(16), pages 1-17, August.
    6. Swagata Chakraborty & Amrut Sadachar, 2023. "Did Anything Good Come Out of the Pandemic? COVID-19-Stress Induced Self-Regulatory Sustainable Apparel Consumption among the Millennials in the U.S," Sustainability, MDPI, vol. 15(9), pages 1-17, April.
    7. Olakunle Jayeola & Shafie Sidek & Zulkiflee Abdul-Samad & Nornajihah Nadia Hasbullah & Saiful Anwar & Nguyen Binh An & Vu Thi Nga & Omar Al-Kasasbeh & Samrat Ray, 2022. "The Mediating and Moderating Effects of Top Management Support on the Cloud ERP Implementation–Financial Performance Relationship," Sustainability, MDPI, vol. 14(9), pages 1-17, May.
    8. Andriani Kusumawati & Sari Listyorini & Suharyono & Edy Yulianto, 2020. "The Role of Religiosity on Fashion Store Patronage Intention of Muslim Consumers in Indonesia," SAGE Open, , vol. 10(2), pages 21582440209, May.
    9. Melissa Monika Wagner & Tincuta Heinzel, 2020. "Human Perceptions of Recycled Textiles and Circular Fashion: A Systematic Literature Review," Sustainability, MDPI, vol. 12(24), pages 1-28, December.
    10. Yoon Yong Hwang & Gin Young Jo & Min Jung Oh, 2020. "The Persuasive Effect of Competence and Warmth on Clothing Sustainable Consumption: The Moderating Role of Consumer Knowledge and Social Embeddedness," Sustainability, MDPI, vol. 12(7), pages 1-15, March.

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