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Thinking-Aloud About Stereotypical Mainstream and Opiate-Dependent Lifestyle Images

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  • Andrew McLeod
  • Jane Ogden

Abstract

Participants (6 male, 4 female) on a methadone maintenance program completed a Think-Aloud procedure while viewing two stereotypical picture sets depicting opiate-dependent and mainstream lifestyles. Discourse analysis indicated that participants used two different discourses: a stereotype-affirming defensive discourse , which involved affirming the negative and positive stereotypes regarding opiate-dependent and mainstream lifestyles, and a stereotype-refuting defensive discourse , which involved refuting negative opiate-dependent stereotypes while constructing mainstream lifestyles and members negatively. We argue that both discourses fit within a grander discourse concerning normalization with participants’ speech functioning to defend them from being negatively stereotyped by making them “normal†members of society.

Suggested Citation

  • Andrew McLeod & Jane Ogden, 2013. "Thinking-Aloud About Stereotypical Mainstream and Opiate-Dependent Lifestyle Images," SAGE Open, , vol. 3(3), pages 21582440135, August.
    • Handle: RePEc:sae:sagope:v:3:y:2013:i:3:p:2158244013501156
    DOI: 10.1177/2158244013501156
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    References listed on IDEAS

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    1. Jessica De Maeyer & Wouter Vanderplasschen & Eric Broekaert, 2009. "Exploratory Study on Drug Users’ Perspectives on Quality of Life: More than Health-Related Quality of Life?," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 90(1), pages 107-126, January.
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