Friending the Virgin

This article looks at how previous practice of portraiture prepared the way for self-presentation on social networking sites. A portrait is not simply an exercise in the skillful or “realistic†depiction of a subject. Rather, it is a rhetorical exercise in visual description and persuasion and a site of intricate communicative processes. A long evolution of visual culture, intimately intertwined with evolving notions of identity and society, was necessary to create the conditions for the particular forms of self-representation we encounter on Facebook. Many of these premodern strategies prefigure ones we encounter on Facebook. By delineating the ways current practices reflect earlier ones, we can set a baseline from which we can isolate the precise novelty of current practice in social networking sites.