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Exploring the Popularity and Acceptability of Indian and South Korean Films among Chinese Audiences: A Survey-Based Analysis

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  • Muhammad Yaqoub
  • Zhang Jingwu
  • Wang Haizhou

Abstract

This paper presents a comprehensive analysis of the popularity and acceptability of Indian and South Korean films among Chinese audiences, highlighting the dynamics of film globalization within Mainland China. The study aims to investigate the appeal of Indian and South Korean cinemas among Chinese moviegoers. Data were collected through a questionnaire-based survey with 1963 respondents. The findings indicate that 45% of respondents regularly watch Indian films, while 34% frequently watch South Korean films. A positive correlation was identified between increased monthly film consumption and heightened interest in non-Hollywood/non-Western movies. Respondents reported various sources for discovering new foreign films, expressing general satisfaction with the genres of South Korean and Indian cinema. Additionally, the study revealed that the thematic content and narrative structures of these films offer learning opportunities for the Chinese film industry. Notably, Indian actor Aamir Khan and South Korean director Bong Joon-ho emerged as particularly popular figures among Chinese audiences. The survey underscores those Chinese moviegoers value high-quality films, regardless of their country of origin. The findings suggest that enhancing the accessibility and promotion of Indian and South Korean films in China could further diversify Chinese film consumption and foster cross-cultural learning and appreciation.

Suggested Citation

  • Muhammad Yaqoub & Zhang Jingwu & Wang Haizhou, 2024. "Exploring the Popularity and Acceptability of Indian and South Korean Films among Chinese Audiences: A Survey-Based Analysis," SAGE Open, , vol. 14(4), pages 21582440241, December.
    • Handle: RePEc:sae:sagope:v:14:y:2024:i:4:p:21582440241302580
    DOI: 10.1177/21582440241302580
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