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Beyond the Fitness: A Big Data Analysis of Home Exercisers Demand

Author

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  • Huilan Jin
  • Tingting Chen
  • Hanxiao Shi

Abstract

As a new method for health knowledge dissemination, the short video has promoted the development of health communication greatly. In the context of the post-epidemic era, we selected the short home fitness video a kind of short video to guide users to do exercise at home and impart health knowledge to users as the research object, to provide suggestions on how to make better use of short videos for health communication. Liu Genghong is a home fitness coach who has gained 60 million fans in 3 months by teaching in-door aerobics originated by himself, and short home fitness videos he released are representative. We selected short home fitness videos published by Liu Genghong on Tiktok as the research sample, and obtained relevant data through crawler code. We applied a uses and gratifications approach, which is a theory about analyzing the motivation of users, to use media to analyze the collected data. The analysis result indicated that users watch the home fitness video mainly because of health cognition, personal relations, idolatry and entertainment. This study enriches the related research on health communication and shows theoretical and practical significance.

Suggested Citation

  • Huilan Jin & Tingting Chen & Hanxiao Shi, 2024. "Beyond the Fitness: A Big Data Analysis of Home Exercisers Demand," SAGE Open, , vol. 14(3), pages 21582440241, September.
    • Handle: RePEc:sae:sagope:v:14:y:2024:i:3:p:21582440241274533
    DOI: 10.1177/21582440241274533
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