IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v14y2024i1p21582440241233451.html
   My bibliography  Save this article

Culinary Storytelling About the Local Cuisine of Phitsanulok, Thailand

Author

Listed:
  • Panida Jongsuksomsakul

Abstract

Culinary tourism is part of cultural capital that could generate income for local communities if well developed. Persuasive media, presented in various ways, plays a vital role in this development. The objective of this research, to create media with interesting and informative content to persuade foreign tourists to explore local Phitsanulok cuisine. This information was in-depth interviews that were conducted with 32 government tourism officials, 9 Chief Executives of the Sub-district Administrative Organization, 2 French nationals who were qualified chefs, and other foreigners resident in the Province. The second stage included the design and production plans for media to be developed highlighting and presenting local cuisine from each of the nine districts. The planned media was refined under the theme “Phitsanulok, a culinary delight.†This process included two French nationals who were residents in the Province who had created a unique genre of Thai Chinese fusion food. The media were focused on storytelling by these and other residents who were local participants in the culinary scene in Phitsanulok Province, intending to provide a first-hand account of the local traditional cuisine, and the enhanced genre provided by the French chefs. These stories were evaluated by 7 academicians, 3 media experts, and 3 tourism entrepreneurs, also taking into account feedback and responses from 275 social network users. This showed that Phitsanulok has the potential to be developed into a cultural city, scoring 8.13 based on the UNESCO City of Gastronomy project accreditation guidelines.

Suggested Citation

  • Panida Jongsuksomsakul, 2024. "Culinary Storytelling About the Local Cuisine of Phitsanulok, Thailand," SAGE Open, , vol. 14(1), pages 21582440241, March.
    • Handle: RePEc:sae:sagope:v:14:y:2024:i:1:p:21582440241233451
    DOI: 10.1177/21582440241233451
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440241233451
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440241233451?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hayagreeva Rao & Philippe Monin & Rodolphe Durand, 2005. "Border crossing : Bricolage and the Erosion of Categorical Boundaries in French Gastronomy," Post-Print hal-02311675, HAL.
    2. Rodolphe Durand & Hayagreeva Rao & Philippe Monin, 2005. "Border Crossing: Bricolage and the Erosion of Categorical Boundaries in French Gastronomy," Post-Print hal-00457938, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Goldberg, Amir & Srivastava, Sameer B & Manian, Govind & Monroe, William & Potts, Christopher, 2016. "Fitting In or Standing Out? The Tradeoffs of Structural and Cultural Embeddedness," Institute for Research on Labor and Employment, Working Paper Series qt9bf631rg, Institute of Industrial Relations, UC Berkeley.
    2. Abecassis-Moedas, Celine & Sguera, Francesco & Ettlie, John E., 2016. "Observe, innovate, succeed: A learning perspective on innovation and the performance of entrepreneurial chefs," Journal of Business Research, Elsevier, vol. 69(8), pages 2840-2848.
    3. Elizabeth George Pontikes, 2022. "Category innovation in the software industry: 1990–2002," Strategic Management Journal, Wiley Blackwell, vol. 43(9), pages 1697-1727, September.
    4. Anne Vancaelemont, 2015. "The power of objects ? Materiality and institutional work in the French recorded music industry (1994-2014)," Post-Print hal-01267723, HAL.
    5. Violina Rindova & Elena Dalpiaz & Davide Ravasi, 2011. "A Cultural Quest: A Study of Organizational Use of New Cultural Resources in Strategy Formation," Organization Science, INFORMS, vol. 22(2), pages 413-431, April.
    6. Giacomo Negro & Michael T. Hannan & Hayagreeva Rao, 2011. "Category Reinterpretation and Defection: Modernism and Tradition in Italian Winemaking," Organization Science, INFORMS, vol. 22(6), pages 1449-1463, December.
    7. Seungdoe Lee & Goo Hyeok Chung, 2020. "Cultural Entrepreneurship: Between-Organization Cultural Isomorphism and Within-Organization Culture Shaping," SAGE Open, , vol. 10(3), pages 21582440209, July.
    8. Buhr, Helena & Funk, Russell J. & Owen-Smith, Jason, 2021. "The authenticity premium: Balancing conformity and innovation in high technology industries," Research Policy, Elsevier, vol. 50(1).
    9. Mélodie Cartel & Eva Boxenbaum & Franck Aggeri, 2014. "Policy making as bricolage: the role of platforms in institutional innovation," Post-Print hal-01089462, HAL.
    10. Li, Xu, 2024. "When firms may benefit from sticking with an old technology," LSE Research Online Documents on Economics 120131, London School of Economics and Political Science, LSE Library.
    11. Leung, Ming D., 2015. "Failed Searches: How the choice set of job applicants affects an employer’s likelihood of making an offer," Institute for Research on Labor and Employment, Working Paper Series qt89r4h7d9, Institute of Industrial Relations, UC Berkeley.
    12. Frédéric C. Godart & Charles Galunic, 2019. "Explaining the Popularity of Cultural Elements: Networks, Culture, and the Structural Embeddedness of High Fashion Trends," Organization Science, INFORMS, vol. 30(1), pages 151-168, February.
    13. Marine Agogué & Armand Hatchuel, 2015. "Reinventing classics: the hidden design strategies of renowned chefs," Post-Print hal-01252978, HAL.
    14. MariaLaura Di Domenico & Helen Haugh & Paul Tracey, 2010. "Social Bricolage: Theorizing Social Value Creation in Social Enterprises," Entrepreneurship Theory and Practice, , vol. 34(4), pages 681-703, July.
    15. Greta Hsu & Özgecan Koçak & Balázs Kovács, 2018. "Co-Opt or Coexist? A Study of Medical Cannabis Dispensaries’ Identity-Based Responses to Recreational-Use Legalization in Colorado and Washington," Organization Science, INFORMS, vol. 29(1), pages 172-190, February.
    16. Rodolphe Durand & Robert M. Grant & Tammy L. Madsen & Gino Cattani & Joseph F. Porac & Howard Thomas, 2017. "Categories and competition," Strategic Management Journal, Wiley Blackwell, vol. 38(1), pages 64-92, January.
    17. Patrick Castel & Erhard Friedberg, 2010. "Institutional Change as an Interactive Process: The Case of the Modernization of the French Cancer Centers," Organization Science, INFORMS, vol. 21(2), pages 311-330, April.
    18. Ming D. Leung & Amanda J. Sharkey, 2014. "Out of Sight, Out of Mind? Evidence of Perceptual Factors in the Multiple-Category Discount," Organization Science, INFORMS, vol. 25(1), pages 171-184, February.
    19. Durand, Rodolphe & Szostak, Berangere, 2010. "Prestigious organizations and heterodox choice in institutionally plural contexts," HEC Research Papers Series 934, HEC Paris.
    20. repec:dau:papers:123456789/15201 is not listed on IDEAS
    21. Giulia Cancellieri & Massimo Riccaboni, 2015. "From La Bohème to La Wally: How Organizational Status Affects the (Un)conventionality of Opera Repertoires," Working Papers 5/2015, IMT School for Advanced Studies Lucca, revised May 2015.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:14:y:2024:i:1:p:21582440241233451. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.