IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v12y2022i4p21582440221134066.html
   My bibliography  Save this article

Sustainable Development Trend of Chinese Advertising Design from 1992 to 2020: A Bibliometric and Content Analysis

Author

Listed:
  • Rui-zhi Zhang
  • Joon-young Hur

Abstract

By using the methods of bibliometric and content analysis, this paper conducted data mining and content research on the articles of advertising design research in China from 1992 to 2020 and analyzed the evolution context, hotspots, and sustainable development trends of advertising design research in recent 30 years. It was found that advertising design research has experienced four stages: embryonic, exploration, prosperous, integration and innovation. It mainly focused on four hotspots: collaborative research on relevant factors of advertising design, research on advertising design centered on plane media, renewal of concept and method of advertising design education, and research on advertising design and communication in the new media environment. This paper analyzed and predicted five future sustainable research directions: research on the profound transformation of advertising media in the digital age, research on nationalization theory and localization practice of advertising design, international academic dialog in the field of advertising design, research on advertising design education under the background of interdisciplinary, and sustainable social value innovation.

Suggested Citation

  • Rui-zhi Zhang & Joon-young Hur, 2022. "Sustainable Development Trend of Chinese Advertising Design from 1992 to 2020: A Bibliometric and Content Analysis," SAGE Open, , vol. 12(4), pages 21582440221, October.
    • Handle: RePEc:sae:sagope:v:12:y:2022:i:4:p:21582440221134066
    DOI: 10.1177/21582440221134066
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440221134066
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440221134066?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Lutz Bornmann & Rüdiger Mutz, 2015. "Growth rates of modern science: A bibliometric analysis based on the number of publications and cited references," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 66(11), pages 2215-2222, November.
    2. Nees Jan Eck & Ludo Waltman, 2010. "Software survey: VOSviewer, a computer program for bibliometric mapping," Scientometrics, Springer;Akadémiai Kiadó, vol. 84(2), pages 523-538, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mijoč Ivo & Alić Martina Briš & Drvenkar Nataša, 2024. "What We Know So Far about Transfer Pricing: a Bibliometric Analysis," Zagreb International Review of Economics and Business, Sciendo, vol. 27(1), pages 253-282.
    2. Qing Ping & Chaomei Chen, 2018. "LitStoryTeller+: an interactive system for multi-level scientific paper visual storytelling with a supportive text mining toolbox," Scientometrics, Springer;Akadémiai Kiadó, vol. 116(3), pages 1887-1944, September.
    3. Mariana Reis Maria & Rosangela Ballini & Roney Fraga Souza, 2023. "Evolution of Green Finance: A Bibliometric Analysis through Complex Networks and Machine Learning," Sustainability, MDPI, vol. 15(2), pages 1-23, January.
    4. Donghui He & Keith Bristow & Vilim Filipović & Jialong Lv & Hailong He, 2020. "Microplastics in Terrestrial Ecosystems: A Scientometric Analysis," Sustainability, MDPI, vol. 12(20), pages 1-15, October.
    5. de Carvalho, Gustavo Dambiski Gomes & Sokulski, Carla Cristiane & da Silva, Wesley Vieira & de Carvalho, Hélio Gomes & de Moura, Rafael Vignoli & de Francisco, Antonio Carlos & da Veiga, Claudimar Per, 2020. "Bibliometrics and systematic reviews: A comparison between the Proknow-C and the Methodi Ordinatio," Journal of Informetrics, Elsevier, vol. 14(3).
    6. Yuruixian Zhang & Wei Chong Choo & Yuhanis Abdul Aziz & Choy Leong Yee & Jen Sim Ho, 2022. "Go Wild for a While? A Bibliometric Analysis of Two Themes in Tourism Demand Forecasting from 1980 to 2021: Current Status and Development," Data, MDPI, vol. 7(8), pages 1-38, July.
    7. Bragge, Johanna & Kauppi, Katri & Ahola, Tuomas & Aminoff, Anna & Kaipia, Riikka & Tanskanen, Kari, 2019. "Unveiling the intellectual structure and evolution of external resource management research: Insights from a bibliometric study," Journal of Business Research, Elsevier, vol. 97(C), pages 141-159.
    8. Jacob Wood & Gohar Feroz Khan, 2015. "International trade negotiation analysis: network and semantic knowledge infrastructure," Scientometrics, Springer;Akadémiai Kiadó, vol. 105(1), pages 537-556, October.
    9. Yingjin Song & Ruiyi Li & Guanyi Chen & Beibei Yan & Lei Zhong & Yuxin Wang & Yihang Li & Jinlei Li & Yingxiu Zhang, 2021. "Bibliometric Analysis of Current Status on Bioremediation of Petroleum Contaminated Soils during 2000–2019," IJERPH, MDPI, vol. 18(16), pages 1-20, August.
    10. Lutz Bornmann & Robin Haunschild & Sven E. Hug, 2018. "Visualizing the context of citations referencing papers published by Eugene Garfield: a new type of keyword co-occurrence analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 114(2), pages 427-437, February.
    11. Niccolò Comerio & Fernanda Strozzi, 2019. "Tourism and its economic impact: A literature review using bibliometric tools," Tourism Economics, , vol. 25(1), pages 109-131, February.
    12. Piñeiro-Chousa, Juan & López-Cabarcos, M. Ángeles & Romero-Castro, Noelia María & Pérez-Pico, Ada María, 2020. "Innovation, entrepreneurship and knowledge in the business scientific field: Mapping the research front," Journal of Business Research, Elsevier, vol. 115(C), pages 475-485.
    13. Maria Lourdes Ordoñez Olivo & Zoltán Lakner, 2023. "Shaping the Knowledge Base of Bioeconomy Sectors Development in Latin American and Caribbean Countries: A Bibliometric Analysis," Sustainability, MDPI, vol. 15(6), pages 1-18, March.
    14. M. M. Ahmed & A. Sadoon & M. T. Bassuoni & A. Ghazy, 2024. "Utilizing Agricultural Residues from Hot and Cold Climates as Sustainable SCMs for Low-Carbon Concrete," Sustainability, MDPI, vol. 16(23), pages 1-37, December.
    15. Akinpelu, O.A. & Olaleye, O. & Fagbola, O., 2023. "The Soil Organic Matter Decomposers: A Bibliometric Analysis," International Journal of Agriculture and Environmental Research, Malwa International Journals Publication, vol. 9(4), August.
    16. Muhammad Farooq Islam & Ozge Can, 2024. "Integrating digital and sustainable entrepreneurship through business models: a bibliometric analysis," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 14(1), pages 1-18, December.
    17. Urša Golob & Mark A. P. Davies & Joachim Kernstock & Shaun M. Powell, 2020. "Trending topics plus future challenges and opportunities in brand management," Journal of Brand Management, Palgrave Macmillan, vol. 27(2), pages 123-129, March.
    18. Natalya Ivanova & Ekaterina Zolotova, 2023. "Landolt Indicator Values in Modern Research: A Review," Sustainability, MDPI, vol. 15(12), pages 1-22, June.
    19. Yucheng Zhang & Zhiling Wang & Lin Xiao & Lijun Wang & Pei Huang, 2023. "Discovering the evolution of online reviews: A bibliometric review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    20. Shobhit Kakaria & Aline Simonetti & Enrique Bigne, 2024. "Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory," Electronic Commerce Research, Springer, vol. 24(4), pages 2469-2497, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:12:y:2022:i:4:p:21582440221134066. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.