IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v10y2020i3p2158244020939537.html
   My bibliography  Save this article

Audience Readings and Meaning Negotiation in the Film Viewing Space: An Ethnographic Study of Nollywood’s Viewing Center Audiences

Author

Listed:
  • Onotina Jeiva Elinwa

Abstract

This research aims to investigate the social experiences of Nigerian film audiences in viewing centers to examine the possibility that social experiences are a potent influencer of the meaning construction process in the film viewing space. This study was conducted among other existing studies of the Nigerian film audience and it took on a performative approach. It involved the use of ethnography and unstructured interviews. The study examined Nollywood viewing center audiences during their shared practice of film viewing. Observing these audiences revealed several ways in which audiences negotiate meanings within the viewing center space from film texts based on their social identity and actual social experiences. It majorly revealed that viewers develop interpersonal understanding of each other’s similar relevant social situations through self-identification and then use this understanding in the interpretive process of meaning production.

Suggested Citation

  • Onotina Jeiva Elinwa, 2020. "Audience Readings and Meaning Negotiation in the Film Viewing Space: An Ethnographic Study of Nollywood’s Viewing Center Audiences," SAGE Open, , vol. 10(3), pages 21582440209, July.
    • Handle: RePEc:sae:sagope:v:10:y:2020:i:3:p:2158244020939537
    DOI: 10.1177/2158244020939537
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2158244020939537
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2158244020939537?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:10:y:2020:i:3:p:2158244020939537. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.