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Do Gender, Discipline, and Mental Rotation Influence Orientation on “You-Are-Here†Maps

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  • Alfredo Campos
  • Diego Campos-Juanatey

Abstract

A common challenge people encounter in unfamiliar cities is finding their way using static maps. In the present study, we analyzed the relationship of a person’s mental rotation ability, college educational specialization (e.g., Architecture, Fine Arts, Psychology, and Business Studies), and sex with personal orientation when using “you-are-here†maps. We recruited a sample of 547 individuals, undergraduates who were tasked with orientation maps placed in different positions (e.g., 0º, 90º, and 180º). All three variables were related to the number of correct responses in orientation using these “you-are-here†maps. Participants with high mental rotation ability obtained significant higher correct orientations than those with low ability. Men obtained more correct orientations responses than women, and Architecture, Fine Arts, and Psychology undergraduates had more correct responses than Business Studies undergraduates.

Suggested Citation

  • Alfredo Campos & Diego Campos-Juanatey, 2020. "Do Gender, Discipline, and Mental Rotation Influence Orientation on “You-Are-Here†Maps," SAGE Open, , vol. 10(1), pages 21582440198, January.
    • Handle: RePEc:sae:sagope:v:10:y:2020:i:1:p:2158244019898800
    DOI: 10.1177/2158244019898800
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    Keywords

    sex; rotation; imagery; maps; orientation;
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