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Environment Marketing In Indian Fast Food Industry: A Study

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  • R.P. Das
  • Vikas Nath

Abstract

As the concern grows for maintaining and improving the quality of the environment and protecting human health; organizations of all sizes in different industries are turning their attention to possible impacts of their activities, products and services on the environment. The food industry in India, which is highly prone to environmental pollution, needs to give adequate attention to environmental marketing. The environmental performance of the organizations in this industry is of increasing concern today. In order to achieve a sound environment, they need to develop deep organizational commitment, systematic approach and continuous improvement in their various processes. How selected organizations in fast food industries are achieving these goals of environmental marketing is being highlighted in this study.

Suggested Citation

  • R.P. Das & Vikas Nath, 2003. "Environment Marketing In Indian Fast Food Industry: A Study," Paradigm, , vol. 7(2), pages 117-125, July.
    • Handle: RePEc:sae:padigm:v:7:y:2003:i:2:p:117-125
    DOI: 10.1177/0971890720030208
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    Cited by:

    1. Furszyfer Del Rio, Dylan D. & Sovacool, Benjamin K. & Griffiths, Steve & Bazilian, Morgan & Kim, Jinsoo & Foley, Aoife M. & Rooney, David, 2022. "Decarbonizing the pulp and paper industry: A critical and systematic review of sociotechnical developments and policy options," Renewable and Sustainable Energy Reviews, Elsevier, vol. 167(C).

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