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A Case Study on Emerging Influence of Internet on Indian Retail Business: Will myshop.com E-tailing Firm be a Success?

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  • S Shajahan

Abstract

This case describes the importance of electronic commerce in the retailing business in India. It narrates various strategies of cyber marketing, digital marketing and other tech - marketing mix in the overall strategies. This case hopes to give better clarity to the students of management when they look for self-employment opportunities through cyber media.

Suggested Citation

  • S Shajahan, 2001. "A Case Study on Emerging Influence of Internet on Indian Retail Business: Will myshop.com E-tailing Firm be a Success?," Paradigm, , vol. 5(2), pages 72-79, July.
    • Handle: RePEc:sae:padigm:v:5:y:2001:i:2:p:72-79
    DOI: 10.1177/0971890720010209
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