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A Road Map Towards Establishing a Successful Electronic Market Exchange

Author

Listed:
  • Kartik Sehgal
  • Twinkle Gupta
  • Aditya Jain
  • Gaurav Zalpuri
  • Kamna Malik

Abstract

Post “dot com bust†and “US economic slowdown†, companies are hopping on to the B2R bandwagon . These organisations can be broadly categorised as members of the B2B market exchange as suppliers or buyers, owners of 3rd party exchanges or B2B product-providers . B2B ventures already represent a major chunk of online business and are increasing their share in the pie even; year. Though many organisations are keen on getting involved in B2B ventures, it is imperative that they know what exactly does B2B represent, who can be a part of it - how, and what are the risks and success factors involved. A pool of literature exists that gives a variety of approaches and guiding criteria towards the same. This paper attempts to answer the aforesaid issues based on a study of the major B2B players to identify the common approaches adopted by them.

Suggested Citation

  • Kartik Sehgal & Twinkle Gupta & Aditya Jain & Gaurav Zalpuri & Kamna Malik, 2001. "A Road Map Towards Establishing a Successful Electronic Market Exchange," Paradigm, , vol. 5(1), pages 73-85, January.
    • Handle: RePEc:sae:padigm:v:5:y:2001:i:1:p:73-85
    DOI: 10.1177/0971890720010108
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