IDEAS home Printed from https://ideas.repec.org/a/sae/padigm/v10y2006i2p67-76.html
   My bibliography  Save this article

Mission Statement in Indian Companies: A Content Analysis

Author

Listed:
  • Amitabh Deo Kodwani
  • Manjeesh K. Singh

Abstract

The mission statement is the foundation on which other intended actions and strategies of an organization is built. The existence of mission statement promotes a sense of shared expectation in employees and is intended to motivate behaviours of organizational members towards common organizational goals. It is however not surprising that little attention has been paid to study the role of mission statement in Indian firms in the recent past. This paper tries to fill this void in the Indian strategy literature. It focuses on the mission statement of Indian companies drawn from the companies ‘websites. The mission statements are then analysed to determine the extent to which they conform to the commonly accepted views of the ideal mission statement. The deficiency in mission statements of Indian companies are highlighted and conclusions drawn.

Suggested Citation

  • Amitabh Deo Kodwani & Manjeesh K. Singh, 2006. "Mission Statement in Indian Companies: A Content Analysis," Paradigm, , vol. 10(2), pages 67-76, July.
    • Handle: RePEc:sae:padigm:v:10:y:2006:i:2:p:67-76
    DOI: 10.1177/0971890720060209
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0971890720060209
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0971890720060209?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:padigm:v:10:y:2006:i:2:p:67-76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.